Pubblicazioni - MYRIAM CARATU'
Pubblicazioni
Numero | Anno | Dettagli pubblicazione |
---|---|---|
1 | 2025 | Monografia o trattato scientifico CARATÙ, MYRIAM, VLAHOVIC, SANJA, (2025) (Neuro)Leadership and Marketing: how leaders promote themselves and how we perceive them ISBN: 9788838613302, McGraw Hill Education editore |
2 | 2025 | Articolo in rivista CARATÙ, MYRIAM, DRAGOMIROV, NIKOLAY, IOVANELLA, ANTONIO, VLAHOVIC, SANJA, (2025) Strategic Issues in Digital Transformation of Human Resources Management: Systematic literature review and Text mining ISBN: DOI: 10.1080/09537325.2025.2467930, Technology Analysis and Strategic Management, 1–18 Link di riferimento |
3 | 2025 | Contributo in volume (Capitolo o Saggio) CARATÙ, MYRIAM, PAGNANELLI, MARIA ANNA, (2025) Metaverse tourism e neuro tourism: prospettive per uno sviluppo tech-driven e sostenibile dell’esperienza turistica ISBN: 9791221109252, In “Viaggio in Italia – Bellezza, Creatività e competitività del turismo e della cultura made in Italy nell’era della ripresa – IV rapporto del Centro di Ricerca sul Made in Italy dell’Università degli Studi Internazionali di Roma” (a cura di Giada Mainolfi). Giappichelli editore. Pp. 163-188 |
4 | 2024 | Abstract in Atti di convegno SIMONI, MICHELE, SORRENTINO, ANNARITA, VENTURINI, LUCA, CARATU', MYRIAM (2024) Understanding the potentialities of metaverse for marketers: Insights from Italy ISBN: 978-88-94-7136-5-7, Sinergie-SIMA Management Conference Proceedings "MANAGEMENT OF SUSTAINABILITY AND WELL-BEING FOR INDIVIDUALS AND SOCIETY", Parma, 13 and 14 June 2024. pp. 419-423. DOI: 10.7433/SRECP.SP.2024.01 Link di riferimento |
5 | 2024 | Contributo in atti di convegno MYRIAM CARATÙ, CLAUDIA PALMIZIO, (2024) Impact of inclusive marketing and adaptive fashion on Gen Z's customer journey: an explorative study in the digital realm of the luxury industry. ISBN: 9788894713626, Sinergie-SIMA Management Conference Proceedings "MANAGEMENT OF SUSTAINABILITY AND WELL-BEING FOR INDIVIDUALS AND SOCIETY", Parma, 13 and 14 June 2024 . DOI: https://dx.doi.org/10.7433/SRECP.LP.2024.01. Pp. 289-305. Link di riferimento |
6 | 2024 | Contributo in volume (Capitolo o Saggio) CARATÙ, MYRIAM, (2024) Metaverso, storytelling e neuroscienze: tecnologie per l’educazione: Scheda 60 ISBN: 978-88-498-8121-9, 36mo Rapporto Italia Eurispes, da pag. 873 a pag. 882. Rubbettino Editore, Soveria Mannelli |
7 | 2024 | Articolo in rivista CARATÙ, MYRIAM, CHERUBINO, PATRIZIA, MENICOCCI, STEFANO, MARTINEZ-LEVY, ANA C., (2024) Does sustainable communication have an impact on international social media audiences?: A neuromarketing explorative study between Finland and Italy, Italian Journal of Marketing, vol. 2024, number 1, march 2024 Link di riferimento |
8 | 2024 | Articolo in rivista ZACHEO, ALESSIA, CARATU', MYRIAM, MAINOLFI, GIADA (2024) The Paths of Heritage Luxury Brands in the Digital Age: Italian Case Studies from the Fashion Industry ISBN: ISSN: 1121-4228 EISSN: 2612-2073, Micro & Macro Marketing (ISSN 1121-4228) Early access. doi: 10.1431/114668 Link di riferimento |
9 | 2024 | Contributo in atti di convegno MYRIAM CARATÙ, MANUELA FRONTERA (2024) Neuromarketing linguistico: evidenze da un esperimento sulla comunicazione digitale nel settore del turismo italiano. ISBN: 978-88-947829-1-2, Atti di convegno della XXI Conferenza della Società Italiana Marketing: "Brands and Purpose in a changing era" , Milano 17-18-19 ottobre 2024 Link di riferimento |
10 | 2023 | Monografia o trattato scientifico CARATÙ, MYRIAM, CHERUBINO, PATRIZIA, (2023) Neuromarketing, Società e Tutela del Consumatore ISBN: Cartaceo: 979-12-218-0821-6; PDF: 979-12-218-0822-3, Aracne Editore, COLLANA DI STUDI DI MANAGEMENT. ECONOMIA E DIRITTO DELLE MPRESE. Pp 1-148 Link di riferimento |
11 | 2023 | Articolo in rivista IACOVACCI, C., CARATÙ, M., ADDAMO,G., GRASSO, V. , (2023) Analyzing the Impact of COVID-19 on Business Performance through the Case-Study of a Green Italian Start-Up, Sustainability 15, no. 17: 12949. Link di riferimento |
12 | 2023 | Contributo in atti di convegno MYRIAM CARATÙ, PATRIZIA CHERUBINO, ANNA CARLA NAZZARO, (2023) Implicazioni Etiche e legali del Neuromarketing: Privacy, Profilazione e Consenso. ISBN: 978-88-947829-0-5, Atti di convegno della XX Conferenza della Società Italiana Marketing: "Marketing per il benessere, la salute e la cura." XX^ SIM Conference (Firenze, 20-21 ottobre 2023) Link di riferimento |
13 | 2023 | Articolo in rivista CARATÙ, MYRIAM, VIGNALI, G., CHANG, Y., RYDING, D. (2023) The Impact of the Fashion blogosphere on Gen-Z female consumers, and the implications for improved communication approaches, Int. J. Technology Transfer and Commercialisation. Vol. 20, No. 3, 2023; pp. 269-313. Link di riferimento |
14 | 2023 | Articolo in rivista CARATÙ, MYRIAM, PIGLIAUTILE ILARIA, PISELLI CRISTINA, FABIANI CLAUDIA, (2023) A perspective on managing cities and citizens' well-being through smart sensing data, Environmental Science & Policy, Volume 147; 169-176; Elsevier Link di riferimento |
15 | 2023 | Articolo in rivista CARATÙ, MYRIAM (2023) Produzione e fruizione dell’audiovisivo in Italia: tra tradizione e innovazione. ISBN: DOI: 10.1431/108716, "Micro & Macro Marketing, Rivista quadrimestrale" 3/2023, pp. 585-600 Link di riferimento |
16 | 2023 | Articolo in rivista CARATÙ, MYRIAM, SORRENTINO, A., CHERUBINO, P., MANCINI, M. (2023) Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study, European Journal of volunteering and community-based projects, Vol 1, N.1 2023 Link di riferimento |
17 | 2023 | Contributo in volume (Capitolo o Saggio) MEERA DULABH, DELIA VAZQUEZ, DANIELLA RYDING, ALEX CASSON, MYRIAM CARATÙ, (2023) The Impact of Virtual Interactivity on Shopper Behaviour ISBN: 978-3-031-33301-9, in Brandstrup, M.; Dana, L.P.; Ryding, D.; Vignali, G.; Caratù,M.; (2023) “The Garment Economy - Understanding History, Developing Business Models, and Leveraging Digital Technologies”, pp- 1-626. Book series “Springer Texts in Business and Economics - ISSN 2192-4333ISSN 2192-4341 (electronic)” Springer Nature Switzerland AG, ISBN 978-3-031-33301-9ISBN 978-3-031-33302-6 (eBook) Link di riferimento |
18 | 2023 | Curatela EDITOR MICHELLE BRANDSTRUP, LÉO-PAUL DANA, DANIELLA RYDING, GIANPAOLO VIGNALI, MYRIAM CARATÙ. (2023) The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies ISBN: 978-3-031-33301-9, pp- 1-626. Book series “Springer Texts in Business and Economics - ISSN 2192-4333ISSN 2192-4341 (electronic)” Springer Nature Switzerland AG, ISBN 978-3-031-33301-9ISBN 978-3-031-33302-6 (eBook) Link di riferimento |
19 | 2023 | Articolo in rivista CARATÙ, MYRIAM, RYDING D, LI E, VIGNALI G (2023) Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities’ ISBN: ISSN: 1470-6075,, INTERNATIONAL JOURNAL OF TECHNOLOGY TRANSFER AND COMMERCIALISATION, Vol. 20, No. 1, 2023 Link di riferimento |
20 | 2023 | Abstract in Atti di convegno CARATÙ, MYRIAM, PATRIZIA CHERUBINO, STEFANO MENICOCCI, ANA C. MARTINEZ-LEVY, (2023) Does sustainable communication have an impact on international social media audiences?: A neuromarketing explorative study between Finland and Italy ISBN: 978 88 943918 8 6, Conference Proceedings of the XIX SIMktg Conference, 2022: "Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing". University of Salerno,, 20-21 october 2022 Link di riferimento |
21 | 2023 | Articolo in rivista CARATÙ, MYRIAM, BRESCIA, VALERIO, PIGLIAUTILE, ILARIA, BIANCONE, PAOLO (2023) Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis, Sustainability 2023, 15, 6976. DOI: https://doi.org/10.3390/su15086976. Link di riferimento |
22 | 2023 | Contributo in atti di convegno CARATÙ, MYRIAM, PIGLIAUTILE ILARIA (2023) Transformative Service Research and impact of indoor environmental quality on workers’ productivity: potentialities of neuroscience in its assessment., E3S Web of Conferences 396, 01110 (2023) IAQVEC2023 Link di riferimento |
23 | 2022 | Contributo in atti di convegno PIGLIAUTILE, ILARIA, CARATU’, MYRIAM (2022) Application of Crowd Sensing for Sustainable Management of Smart Cities ISBN: 978-3-031-06824-9, Ed. Springer Nature Switzerland AG (Cham) , in Calabrò (ed.), New Metropolitan Perspectives. NMP 2022, vol. 482, p. 2800-280 Link di riferimento |
24 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2022) AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research, Ed. © Springer Nature Switzerland AG 2019 , in Martínez-López (ed.), Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics, p. 134-141, ISBN: 978-3-031-06580-4, doi: https://doi.org/10.1007/978-3-031-06581-1_18 Link di riferimento |
25 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2022) SOCIAL MARKETING, NUDGING POLICIES AND CONSUMERISM: ADVANCEMENTS THROUGH TECHNOLOGIES FROM NEUROSCIENCE, Ed. Palgrave MacMillan , in Alkis Thrassou; Demetris Vrontis; Leonidas Efthymiou (ed.), Business Advancement through Technology, vol. I, p. 219-240, ISBN: 978-3-031-07768-5, doi: https://doi.org/10.1007/978-3-031-07769-2_11 Link di riferimento |
26 | 2022 | Contributo in atti di convegno CARATU’, MYRIAM, BLAHO, JOHN, (2022) “A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node” ISBN: ISSN 2466-7498 and ISBN 978-2-9602195-4-8, EURAM Conference 2022 e-proceedings, “Leading Digital Transformation”; Winthertur/Zurich, Switzerland, 15-17 June 2022. ISSN 2466-7498 and ISBN 978-2-9602195-4-8 |
27 | 2022 | Articolo in rivista CARATU’, MYRIAM (2022) Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation?, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION, vol. 30, p. 131-154, ISSN: 1753-3635, doi: 10.1504/IJBG.2021.10036179 |
28 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2022) Metaverso e Horizon: Mixed Reality e rebranding di Facebook in Meta, Ed. Rubbettino editore , in Istituto Eurispes (ed.), 34mo Rapporto Italia, vol. 34, p. 891-903, ISBN: 978-88-498-7281-1 |
29 | 2022 | Articolo in rivista CARATU’, MYRIAM, PIGLIAUTILE, ILARIA (2022) Smart-sensing technologies for the assessment of the environment: a tool for improving health and sustainable management of urban areas - Monitoraggio della qualità ambientale: potenzialità per l’e-health e il management delle smart cities: Monitoraggio della qualità ambientale: potenzialità perl’e-health e il management delle smart cities, LABOREST, vol. 24, p. 28-34, ISSN: 2421-3187, doi: 10.19254/LaborEst.24.0 |
30 | 2022 | Contributo in atti di convegno CARATU’, MYRIAM, BLAHO, JOHN, SFODERA, FABIOLA (2022) A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps., In Atti XV SIM CONFERENCE, BARI 18-19 Ottobre 2018 -, p. 1-41, ISBN: 978-88-943918-2-4 |
31 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2021) Gli effetti del lockdown sul retail e sulla GDO ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp.449-458 |
32 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2021) La scuola va in digitale: didattica a distanza, nuove tecnologie e metodologie ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp. 599-617 |
33 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2021) Smart City, e-Health e ambiente ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp. 815-827 |
34 | 2020 | Contributo in volume (Capitolo o Saggio) CARATÙ, MYRIAM (2020) Intelligenze artificiali ed emotive: conoscenza, informazione e scienza, Ed. Minerva Edizioni (BOLOGNA) 32mo Rapporto Italia, vol. 32, p. 437-451, ISBN: 978-88-3324-262-0 Link di riferimento |
35 | 2020 | Monografia o trattato scientifico CARATÙ MYRIAM, SCOZZESE GIANCARLO (2020) Brand Entertainment: A comparative study between England and Italy ISBN: 978-88-255-3262-3, Ed. Aracne Editrice (ROMA) , doi: http://www.aracneeditrice.it/pdf/9788825532623.pdf Link di riferimento |
36 | 2020 | Articolo in rivista CARATÙ, MYRIAM (2020) Can social neuromarketing be useful to public policy, EUROPEAN JOURNAL OF VOLUNTEERING AND COMMUNITY-BASED PROJECTS, vol. 1, p. 39-56, ISSN: 2724-0592 Link di riferimento |
37 | 2020 | Contributo in volume (Capitolo o Saggio) CARATÙ, MYRIAM (2020) Managing consumer centricity, Ed. Routledge-Giappichelli Studies in Business and Management , in ANNARITA SORRENTINO (ed.), Defining, Measuring and Managing Consumer Experiences, p. 51-67, ISBN: 978-88-921-3197-2 |
38 | 2019 | Articolo in rivista BRESCIA VALERIO, CARATU' MYRIAM, SCAIOLI GIACOMO (2019) A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma, INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT, vol. 14, p. 196-213, ISSN: 1833-3850, doi: 10.5539/ijbm.v14n10p196 |
39 | 2019 | Abstract in Atti di convegno CARATU’, MYRIAM, SORRENTINO ANNARITA (2019) Public Policy, Sociology and Neuromarketing: From Addressing the Consumer Behaviour to Addressing the Social Behaviour, Ed. Athens Institute for Education and Research. (Atene) Abstract Book 13th Annual International Conference on Sociology 6-9 May 2019, Athens, Greece, p. 68-69, ISBN: 978-960-598-244-7 |
40 | 2019 | Abstract in Atti di convegno SORRENTINO ANNARITA, CARATU’, MYRIAM (2019) Public Policy, Sociology and Neuromarketing:, Ed. Athens Institute for Education and Research (Atene) Abstract Book 13th Annual International Conference on Sociology 6-9 May 2019, Athens, Greece, p. 68-69, ISBN: 978-960-598-244-7 |
41 | 2019 | Articolo in rivista CHERUBINO P., MARTINEZ-LEVY A. C., CARATU M., CARTOCCI G., DI FLUMERI G., MODICA E., ROSSI D., MANCINI M., TRETTEL A. (2019) Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends, COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE, vol. 2019, p. 1-41, ISSN: 1687-5265, doi: 10.1155/2019/1976847 |
42 | 2019 | Contributo in atti di convegno CARATU’, MYRIAM (2019) Monitorare l’efficacia degli annunci online con il neuromarketing, Atti della XVI SIM Conference “Marketing 4.0 le sfide della multicanalità” (Piacenza, 24 – 25/10/2019)., p. 1-5, ISBN: 978-88-943918-3-1, 24-15/10/2019 |
43 | 2019 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2019) Discovering Small Insights through Neuromarketing: in Sorrentino, A. (2019) "Managing Consumer Experiences", p. 31-46, ISBN: 978-88-921-8494-7, Ed. Routledge-Giappichelli Studies in Business and Management |
44 | 2019 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2019) L’industria creativa dell’audiovisivo sul digitale, Ed. minerva 31mo Rapporto Italia, p. 295-314, ISBN: 978-8833241395 |
45 | 2019 | Altro CARATU’, MYRIAM (2019) Tesi dottorale: "Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour. A study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques" |
46 | 2018 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2018) Il fenomeno del Food Delivery, Ed. minerva Rapporto Italia 2018, vol. 30, p. 935-947, ISBN: 978-8833240107 |
47 | 2018 | Contributo in atti di convegno CARATU’, MYRIAM, CHERUBINO PATRIZIA, MATTIACCI ALBERTO (2018) Application of Neuro-Marketing techniques to the wine tasting experience, Ed. EuroMed Press Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice", p. 290-298, ISBN: 978-9963-711-67-3 |
48 | 2017 | Articolo in rivista CARTOCCI GIULIA, CARATU’ MYRIAM, MODICA ENRICA, MAGLIONE ANTON GIULIO, ROSSI DARIO, CHERUBINO PATRIZIA, BABILONI FABIO (2017) Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements, JOURNAL OF VISUALIZED EXPERIMENTS, ISSN: 1940-087X, doi: 10.3791/55872 |
49 | 2017 | Traduzione in volume CARATU’ MYRIAM (2017) Il processo di ricerca-azione e il matrix marketing, in Mattiacci, A.; Ceccotti, F.; (ed.), Non c’è più il marketing di una volta. Scritti in memoria di Gennaro Cuomo, p. 297-325, ISBN: 9788813362201. Ed. CEDAM () |
50 | 2017 | Contributo in volume (Capitolo o Saggio) CHERUBINO PATRIZIA, CARATU’ MYRIAM, MODICA ENRICA, ROSSI DARIO, ARIANNA TRETTEL, MAGLIONE ANTON GIULIO, ROBERTO DELLA CASA, MICHELE DALL’OLIO, RAFFAELLA QUADRETTI, BABILONI FABIO (2017) Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets, Ed. Springer Verlag Neuroeconomic and Behavioral Aspects of Decision Making, p. 293-307 |
51 | 2017 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2017) Il Forum con le imprese, Ed. FRANCO ANGELI (Roma) Casi di marketing (vol.13), vol. 13, p. 163-169, ISBN: 9788891753175 |
52 | 2017 | Contributo in atti di convegno CARATÙ MYRIAM, FABIOLA SFODERA (2017) Can Brand entertainment strengthen a brand?, Ed. EuroMed Press Books of Proceedings of the 10th Annual Conference of the EuroMed Academy of Business, p. 280-294, ISBN: 978-9963-711-56-7, 13-15 Settembre |
53 | 2017 | Poster CARATU’, MYRIAM, MATTIACCI ALBERTO (2017) Brand entertainment and its influence on brand equity: a comparative study between UK and Italy, Ed. N/A N/A |
54 | 2017 | Abstract in Atti di convegno ALBERTO MATTIACCI, MYRIAM CARATÙ, CHIARA FISICHELLA (2017) VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE, Ed. EuroMed Press Books of Proceedings of the 10th Annual Conference of the EuroMed Academy of Business, p. 2150-2152, ISBN: 978-9963-711-56-7, 13-15 settembre 2017 |
55 | 2016 | Articolo in rivista DI FLUMERI GIANLUCA, CARATU’ MYRIAM, MAGLIONE ANTON GIULIO, MATTIACCI ALBERTO, BABILONI FABIO (2016) Assessing olfactory perception in young persons. A neuroscience perspective, INTERNATIONAL JOURNAL OF BIOELECTROMAGNETISM, vol. 18, p. 67-73, ISSN: 1456-7865 Link di riferimento |
56 | 2016 | Contributo in atti di convegno DANIELLA RYDING, CARATU’ MYRIAM, MATTIACCI ALBERTO, QIAN QI JIANG (2016) Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands, Ed. Access Press "13th International CIRCLE conference - Book of Abstracts" A cura di Enrico Bonetti e Daniella Ryding, p. 49-49, 30 marzo - 1 aprile 2016 |
57 | 2016 | Articolo in rivista RYDING DANIELLA, VIGNALI GIANPAOLO, CARATU’ MYRIAM, WANG YEN YIN, CAREY ROBIN (2016) 21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION, vol. 16, p. 79-103, ISSN: 1753-3627, doi: http://dx.doi.org/10.1504/IJBG.2016.073630 |
58 | 2016 | Contributo in volume (Capitolo o Saggio) CARATU’, MYRIAM (2016) Schede di Lettura in Appendice, Ed. Fausto Lupetti editore A. Mattiacci e S. Romagnoli, ‘Re- Branding – L’avventura di TIM’, Fausto Lupetti Editore 2016, p. 140-188, ISBN: 886874130X |
59 | 2016 | Contributo in atti di convegno SFODERA FABIOLA, NOSI COSTANZA, MATTIACCI ALBERTO, CARATU’ MYRIAM (2016) Il turismo religioso tra postmodernismo e autenticità: verso una nuova tassonomia, VIII Riunione Scientifica SISTUR, 17-18/11/2016 Link di riferimento |