Pubblicazioni - MYRIAM CARATU'
MYRIAM CARATU'
Pubblicazioni
| Numero | Anno | Dettagli pubblicazione |
|---|---|---|
| 1 | 2023 | Articolo in rivista CARATÙ, M., VIGNALI, G., CHANG, Y., RYDING, D. (2023) The Impact of the Fashion blogosphere on Gen-Z female consumers, and the implications for improved communication approaches, Int. J. Technology Transfer and Commercialisation. Vol. 20, No. 3, 2023; pp. 269-313. Link di riferimento |
| 2 | 2023 | Articolo in rivista MYRIAM CARATÙ, ILARIA PIGLIAUTILE, CRISTINA PISELLI, CLAUDIA FABIANI, (2023) A perspective on managing cities and citizens' well-being through smart sensing data, Environmental Science & Policy, Volume 147; 169-176; Elsevier Link di riferimento |
| 3 | 2023 | Articolo in rivista MYRIAM CARATÙ (2023) Produzione e fruizione dell’audiovisivo in Italia: tra tradizione e innovazione. ISBN: DOI: 10.1431/108716, "Micro & Macro Marketing, Rivista quadrimestrale" 3/2023, pp. 585-600 Link di riferimento |
| 4 | 2023 | Articolo in rivista CARATÙ, M., SORRENTINO, A., CHERUBINO, P., MANCINI, M. (2023) Monitoring consumer responses to online advertising via neuro-marketing techniques: an exploratory study, European Journal of volunteering and community-based projects, Vol 1, N.1 2023 Link di riferimento |
| 5 | 2023 | Contributo in volume (Capitolo o Saggio) MEERA DULABH, DELIA VAZQUEZ, DANIELLA RYDING, ALEX CASSON, MYRIAM CARATÙ, (2023) The Impact of Virtual Interactivity on Shopper Behaviour ISBN: 978-3-031-33301-9, in Brandstrup, M.; Dana, L.P.; Ryding, D.; Vignali, G.; Caratù,M.; (2023) “The Garment Economy - Understanding History, Developing Business Models, and Leveraging Digital Technologies”, pp- 1-626. Book series “Springer Texts in Business and Economics - ISSN 2192-4333ISSN 2192-4341 (electronic)” Springer Nature Switzerland AG, ISBN 978-3-031-33301-9ISBN 978-3-031-33302-6 (eBook) Link di riferimento |
| 6 | 2023 | Curatela EDS MICHELLE BRANDSTRUP, LÉO-PAUL DANA, DANIELLA RYDING, GIANPAOLO VIGNALI, MYRIAM CARATÙ. (2023) The Garment Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies ISBN: 978-3-031-33301-9, pp- 1-626. Book series “Springer Texts in Business and Economics - ISSN 2192-4333ISSN 2192-4341 (electronic)” Springer Nature Switzerland AG, ISBN 978-3-031-33301-9ISBN 978-3-031-33302-6 (eBook) Link di riferimento |
| 7 | 2023 | Articolo in rivista CARATU’ M, RYDING D, LI E, VIGNALI G (2023) Exploring the role and significance of consumer relationship quality and participation within online fashion brand communities’ ISBN: ISSN: 1470-6075,, INTERNATIONAL JOURNAL OF TECHNOLOGY TRANSFER AND COMMERCIALISATION, Vol. 20, No. 1, 2023 Link di riferimento |
| 8 | 2023 | Abstract in Atti di convegno MYRIAM CARATÙ, PATRIZIA CHERUBINO, STEFANO MENICOCCI, ANA C. MARTINEZ-LEVY, (2023) Does sustainable communication have an impact on international social media audiences?: A neuromarketing explorative study between Finland and Italy ISBN: 978 88 943918 8 6, Conference Proceedings of the XIX SIMktg Conference, 2022: "Next Generation Marketing. Place, People, Planet: cooperation & shared value for a new era of critical marketing". University of Salerno,, 20-21 october 2022 Link di riferimento |
| 9 | 2023 | Articolo in rivista CARATÙ, M., BRESCIA, V., PIGLIAUTILE, I., BIANCONE, P. (2023) Assessing Energy Communities’ Awareness on Social Media with a Content and Sentiment Analysis, Sustainability 2023, 15, 6976. DOI: https://doi.org/10.3390/su15086976. Link di riferimento |
| 10 | 2023 | Contributo in atti di convegno CARATÙ M., PIGLIAUTILE I., (2023) Transformative Service Research and impact of indoor environmental quality on workers’ productivity: potentialities of neuroscience in its assessment., E3S Web of Conferences 396, 01110 (2023) IAQVEC2023 Link di riferimento |
| 11 | 2023 | Monografia o trattato scientifico CARATÙ, MYRIAM, CHERUBINO, PATRIZIA, (2023) Neuromarketing, Società e Tutela del Consumatore ISBN: Cartaceo: 979-12-218-0821-6; PDF: 979-12-218-0822-3, Aracne Editore, COLLANA DI STUDI DI MANAGEMENT. ECONOMIA E DIRITTO DELLE MPRESE. Pp 1-148 Link di riferimento |
| 12 | 2023 | Articolo in rivista IACOVACCI, C., CARATÙ, M., ADDAMO,G., GRASSO, V. , (2023) Analyzing the Impact of COVID-19 on Business Performance through the Case-Study of a Green Italian Start-Up, Sustainability 15, no. 17: 12949. Link di riferimento |
| 13 | 2023 | Articolo in rivista CARATÙ, MYRIAM, CHERUBINO, PATRIZIA, MENICOCCI, STEFANO, MARTINEZ-LEVY, ANA C., (2023) Does sustainable communication have an impact on international social media audiences?: A neuromarketing explorative study between Finland and Italy, Italian Journal of Marketing, vol. 2023, issue 4 Link di riferimento |
| 14 | 2023 | Contributo in atti di convegno MYRIAM CARATÙ, PATRIZIA CHERUBINO, ANNA CARLA NAZZARO, (2023) Implicazioni Etiche e legali del Neuromarketing: Privacy, Profilazione e Consenso. ISBN: 978-88-947829-0-5, Atti di convegno della XX Conferenza della Società Italiana Marketing: "Marketing per il benessere, la salute e la cura." XX^ SIM Conference (Firenze, 20-21 ottobre 2023) Link di riferimento |
| 15 | 2022 | Contributo in atti di convegno CARATU’ MYRIAM (2022) Application of Crowd Sensing for Sustainable Management of Smart Cities, Ed. Springer Nature Switzerland AG (Cham) , in Calabrò (ed.), New Metropolitan Perspectives. NMP 2022, vol. 482, p. 2800-2809, ISBN: 978-3-031-06824-9, doi: https://doi.org/10.1007/978-3-031-06825-6_267 |
| 16 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2022) AI, neuro-retail and employees’ comfort: joint technologies of Transformative Service Research, Ed. © Springer Nature Switzerland AG 2019 , in Martínez-López (ed.), Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics, p. 134-141, ISBN: 978-3-031-06580-4, doi: https://doi.org/10.1007/978-3-031-06581-1_18 Link di riferimento |
| 17 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2022) SOCIAL MARKETING, NUDGING POLICIES AND CONSUMERISM: ADVANCEMENTS THROUGH TECHNOLOGIES FROM NEUROSCIENCE, Ed. Palgrave MacMillan , in Alkis Thrassou; Demetris Vrontis; Leonidas Efthymiou (ed.), Business Advancement through Technology, vol. I, p. 219-240, ISBN: 978-3-031-07768-5, doi: https://doi.org/10.1007/978-3-031-07769-2_11 Link di riferimento |
| 18 | 2022 | Contributo in atti di convegno CARATÙ, M., BLAHO, J., (2022) “A retrospective (2011-2018) of the I-Corps Entrepreneurship Education program and of the New York City Regional Innovation Node” ISBN: ISSN 2466-7498 and ISBN 978-2-9602195-4-8, EURAM Conference 2022 e-proceedings, “Leading Digital Transformation”; Winthertur/Zurich, Switzerland, 15-17 June 2022. ISSN 2466-7498 and ISBN 978-2-9602195-4-8 |
| 19 | 2022 | Articolo in rivista CARATU’ MYRIAM (2022) Eco Fashion Brands and Consumption: Is the Attitude- Behaviour Gap Narrowing for the Millennial Generation?, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION, vol. 30, p. 131-154, ISSN: 1753-3635, doi: 10.1504/IJBG.2021.10036179 |
| 20 | 2022 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2022) Metaverso e Horizon: Mixed Reality e rebranding di Facebook in Meta, Ed. Rubbettino editore , in Istituto Eurispes (ed.), 34mo Rapporto Italia, vol. 34, p. 891-903, ISBN: 978-88-498-7281-1 |
| 21 | 2022 | Articolo in rivista CARATU’ MYRIAM , PIGLIAUTILE ILARIA (2022) Smart-sensing technologies for the assessment of the environment: a tool for improving health and sustainable management of urban areas - Monitoraggio della qualità ambientale: potenzialità per l’e-health e il management delle smart cities: Monitoraggio della qualità ambientale: potenzialità perl’e-health e il management delle smart cities, LABOREST, vol. 24, p. 28-34, ISSN: 2421-3187, doi: 10.19254/LaborEst.24.0 |
| 22 | 2022 | Contributo in atti di convegno CARATU', MYRIAM, BLAHO, JOHN, SFODERA, FABIOLA (2022) A network- based view of the University Technology Transfer: boosting the go-to-market of innovation with the NSF I-Corps., In Atti XV SIM CONFERENCE, BARI 18-19 Ottobre 2018 -, p. 1-41, ISBN: 978-88-943918-2-4 |
| 23 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2021) Gli effetti del lockdown sul retail e sulla GDO ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp.449-458 |
| 24 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2021) La scuola va in digitale: didattica a distanza, nuove tecnologie e metodologie ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp. 599-617 |
| 25 | 2021 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2021) Smart City, e-Health e ambiente ISBN: 9788849868180, 33° Rapporto Italia 2021. Percorsi di ricerca nella società italiana. Rubbettino Editore, pp. 815-827 |
| 26 | 2020 | Contributo in volume (Capitolo o Saggio) CARATÙ MYRIAM (2020) Intelligenze artificiali ed emotive: conoscenza, informazione e scienza, Ed. Minerva Edizioni (BOLOGNA) 32mo Rapporto Italia, vol. 32, p. 437-451, ISBN: 978-88-3324-262-0 Link di riferimento |
| 27 | 2020 | Monografia o trattato scientifico CARATÙ MYRIAM, SCOZZESE GIANCARLO (2020) Brand Entertainment: A comparative study between England and Italy ISBN: 978-88-255-3262-3, Ed. Aracne Editrice (ROMA) , doi: http://www.aracneeditrice.it/pdf/9788825532623.pdf Link di riferimento |
| 28 | 2020 | Articolo in rivista CARATÙ MYRIAM (2020) Can social neuromarketing be useful to public policy, EUROPEAN JOURNAL OF VOLUNTEERING AND COMMUNITY-BASED PROJECTS, vol. 1, p. 39-56, ISSN: 2724-0592 Link di riferimento |
| 29 | 2020 | Contributo in volume (Capitolo o Saggio) CARATÙ MYRIAM (2020) Managing consumer centricity, Ed. Routledge-Giappichelli Studies in Business and Management , in ANNARITA SORRENTINO (ed.), Defining, Measuring and Managing Consumer Experiences, p. 51-67, ISBN: 978-88-921-3197-2 |
| 30 | 2019 | Abstract in Atti di convegno ANNARITA SORRENTINO, MYRIAM CARATÙ, (2019) Public Policy, Sociology and Neuromarketing:, Ed. Athens Institute for Education and Research (Atene) Abstract Book 13th Annual International Conference on Sociology 6-9 May 2019, Athens, Greece, p. 68-69, ISBN: 978-960-598-244-7 |
| 31 | 2019 | Articolo in rivista CHERUBINO P., MARTINEZ-LEVY A. C., CARATU M., CARTOCCI G., DI FLUMERI G., MODICA E., ROSSI D., MANCINI M., TRETTEL A. (2019) Consumer behaviour through the eyes of neurophysiological measures: state-of-the-art and future trends, COMPUTATIONAL INTELLIGENCE AND NEUROSCIENCE, vol. 2019, p. 1-41, ISSN: 1687-5265, doi: 10.1155/2019/1976847 |
| 32 | 2019 | Contributo in atti di convegno MYRIAM CARATÙ (2019) Monitorare l’efficacia degli annunci online con il neuromarketing, Atti della XVI SIM Conference “Marketing 4.0 le sfide della multicanalità” (Piacenza, 24 – 25/10/2019)., p. 1-5, ISBN: 978-88-943918-3-1, 24-15/10/2019 |
| 33 | 2019 | Contributo in volume (Capitolo o Saggio) MYRIAM CARATÙ, (2019) Discovering Small Insights through Neuromarketing: in Sorrentino, A. (2019) "Managing Consumer Experiences", p. 31-46, ISBN: 978-88-921-8494-7, Ed. Routledge-Giappichelli Studies in Business and Management |
| 34 | 2019 | Contributo in volume (Capitolo o Saggio) MYRIAM CARATU (2019) L’industria creativa dell’audiovisivo sul digitale, Ed. minerva 31mo Rapporto Italia, p. 295-314, ISBN: 978-8833241395 |
| 35 | 2019 | Altro MYRIAM CARATÙ (2019) Tesi dottorale: "Public policy, social marketing and neuromarketing: from addressing the consumer behaviour to addressing the social behaviour. A study on the assessment of Public Service Announcements’ efficacy by neuro-metric indexes and techniques" |
| 36 | 2019 | Articolo in rivista VALERIO BRESCIA, MYRIAM CARATÙ, GIACOMO SCAIOLI (2019) A Community-Based Social Marketing Strategy to Prevent HIV and Fight Stigma, INTERNATIONAL JOURNAL OF BUSINESS AND MANAGEMENT, vol. 14, p. 196-213, ISSN: 1833-3850, doi: 10.5539/ijbm.v14n10p196 |
| 37 | 2019 | Abstract in Atti di convegno MYRIAM CARATÙ, ANNARITA SORRENTINO (2019) Public Policy, Sociology and Neuromarketing: From Addressing the Consumer Behaviour to Addressing the Social Behaviour, Ed. Athens Institute for Education and Research. (Atene) Abstract Book 13th Annual International Conference on Sociology 6-9 May 2019, Athens, Greece, p. 68-69, ISBN: 978-960-598-244-7 |
| 38 | 2018 | Contributo in volume (Capitolo o Saggio) MYRIAM CARATÙ (2018) Il fenomeno del Food Delivery, Ed. minerva Rapporto Italia 2018, vol. 30, p. 935-947, ISBN: 978-8833240107 |
| 39 | 2018 | Contributo in atti di convegno MYRIAM CARATÙ, PATRIZIA CHERUBINO, ALBERTO MATTIACCI (2018) Application of Neuro-Marketing techniques to the wine tasting experience, Ed. EuroMed Press Conference Readings/ Books of Proceedings of the 11th Annual Conference of the EuroMed Academy of Business, "Research Advancements in National and Global Business Theory and Practice", p. 290-298, ISBN: 978-9963-711-67-3 |
| 40 | 2017 | Articolo in rivista CARTOCCI GIULIA, CARATU’ MYRIAM, MODICA ENRICA, MAGLIONE ANTON GIULIO, ROSSI DARIO, CHERUBINO PATRIZIA, BABILONI FABIO (2017) Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements, JOURNAL OF VISUALIZED EXPERIMENTS, ISSN: 1940-087X, doi: 10.3791/55872 |
| 41 | 2017 | Traduzione in volume CARATU’ MYRIAM (2017) Il processo di ricerca-azione e il matrix marketing, in Mattiacci, A.; Ceccotti, F.; (ed.), Non c’è più il marketing di una volta. Scritti in memoria di Gennaro Cuomo, p. 297-325, ISBN: 9788813362201. Ed. CEDAM () |
| 42 | 2017 | Contributo in volume (Capitolo o Saggio) CHERUBINO PATRIZIA, CARATU’ MYRIAM, MODICA ENRICA, ROSSI DARIO, ARIANNA TRETTEL, MAGLIONE ANTON GIULIO, ROBERTO DELLA CASA, MICHELE DALL’OLIO, RAFFAELLA QUADRETTI, BABILONI FABIO (2017) Assessing cerebral and emotional activity during the purchase of fruit and vegetable products in the supermarkets, Ed. Springer Verlag Neuroeconomic and Behavioral Aspects of Decision Making, p. 293-307 |
| 43 | 2017 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2017) Il Forum con le imprese, Ed. FRANCO ANGELI (Roma) Casi di marketing (vol.13), vol. 13, p. 163-169, ISBN: 9788891753175 |
| 44 | 2017 | Contributo in atti di convegno CARATÙ MYRIAM, FABIOLA SFODERA (2017) Can Brand entertainment strengthen a brand?, Ed. EuroMed Press Books of Proceedings of the 10th Annual Conference of the EuroMed Academy of Business, p. 280-294, ISBN: 978-9963-711-56-7, 13-15 Settembre |
| 45 | 2017 | Poster MYRIAM CARATU, ALBERTO MATTIACCI (2017) Brand entertainment and its influence on brand equity: a comparative study between UK and Italy, Ed. N/A N/A |
| 46 | 2017 | Abstract in Atti di convegno ALBERTO MATTIACCI, MYRIAM CARATÙ, CHIARA FISICHELLA (2017) VERNACCIA DI SAN GIMIGNANO: A BUSINESS-CASE ANALYSIS TO RE-POSITION AN ITALIAN ORIGIN LABELLED WHITE WINE, Ed. EuroMed Press Books of Proceedings of the 10th Annual Conference of the EuroMed Academy of Business, p. 2150-2152, ISBN: 978-9963-711-56-7, 13-15 settembre 2017 |
| 47 | 2016 | Articolo in rivista DI FLUMERI GIANLUCA, CARATU’ MYRIAM, MAGLIONE ANTON GIULIO, MATTIACCI ALBERTO, BABILONI FABIO (2016) Assessing olfactory perception in young persons. A neuroscience perspective, INTERNATIONAL JOURNAL OF BIOELECTROMAGNETISM, vol. 18, p. 67-73, ISSN: 1456-7865 Link di riferimento |
| 48 | 2016 | Contributo in atti di convegno DANIELLA RYDING, CARATU’ MYRIAM, MATTIACCI ALBERTO, QIAN QI JIANG (2016) Eco-fashion’s impact on young consumers’ attitudes and perceptions of the fast-fashion brands, Ed. Access Press "13th International CIRCLE conference - Book of Abstracts" A cura di Enrico Bonetti e Daniella Ryding, p. 49-49, 30 marzo - 1 aprile 2016 |
| 49 | 2016 | Articolo in rivista RYDING DANIELLA, VIGNALI GIANPAOLO, CARATU’ MYRIAM, WANG YEN YIN, CAREY ROBIN (2016) 21st century luxury fashion retailers’ marketing strategies for customer satisfaction: UK perspective, INTERNATIONAL JOURNAL OF BUSINESS AND GLOBALISATION, vol. 16, p. 79-103, ISSN: 1753-3627, doi: http://dx.doi.org/10.1504/IJBG.2016.073630 |
| 50 | 2016 | Contributo in volume (Capitolo o Saggio) CARATU’ MYRIAM (2016) Schede di Lettura in Appendice, Ed. Fausto Lupetti editore A. Mattiacci e S. Romagnoli, ‘Re- Branding – L’avventura di TIM’, Fausto Lupetti Editore 2016, p. 140-188, ISBN: 886874130X |
| 51 | 2016 | Contributo in atti di convegno SFODERA FABIOLA, NOSI COSTANZA, MATTIACCI ALBERTO, CARATU’ MYRIAM (2016) Il turismo religioso tra postmodernismo e autenticità: verso una nuova tassonomia, VIII Riunione Scientifica SISTUR, 17-18/11/2016 Link di riferimento |