Pubblicazioni - BENEDETTA GRANDI
BENEDETTA GRANDI
Pubblicazioni
| Numero | Anno | Dettagli pubblicazione |
|---|---|---|
| 1 | 2020 | Articolo in rivista GRANDI, B., CARDINALI, M., BELLINI S. (2020) Health and self-control: promoting unconscious healthy food choices inside the store, International Journal of Retail & Distribution Management, Vol. 48 No. 3, pp. 229-243 Link di riferimento |
| 2 | 2019 | Articolo in rivista CRISTINI, G., CARDINALI M.G., GRANDI, B. (2019) La comunicazione del pricing di breve e di lungo periodo ai fini della costruzione dell’immagine di convenienza nel Cash&Carry, MICRO & MACRO MARKETING |
| 3 | 2019 | Articolo in rivista GRANDI, B., CARDINALI, M., BELLINI S. (2019) Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment, |
| 4 | 2019 | Articolo in rivista GRANDI, B., CARDINALI, M., BELLINI S. (2019) How to communicate healthy products inside grocery stores |
| 5 | 2018 | Articolo in rivista GRANDI, B. BELLINI, S., CARDINALI, M.G. (2018) Retailers’ strategies to promote healthier food purchases in grocery stores : space management and display communication, Journal of Marketing Trends, 5(1), 145-158 |
| 6 | 2018 | Articolo in rivista GRANDI, B., CARDINALI, M.G. (2018) Healthy Checkout and Impulse Purchases, The impact of in-store stimuli on the nature of the buying behaviour, International Journal of Business Administration and Management Research, 4(1) pag 12 |
| 7 | 2017 | Articolo in rivista BELLINI, S., CARDINALI, M. G., GRANDI, B. (2017) A structural equation model of impulse buying behaviour in grocery retailing, Journal of Consumer and Retailing Services Retailing Services, 36 164-171 |
| 8 | 2017 | Articolo in rivista BELLINI, S., CARDINALI, M. G., GRANDI, B. (2017) Programmazione della spesa e nuovi confini dello Shopper Marketing, MICRO & MACRO MARKETING, 2, pagg 247-268 |
| 9 | 2016 | Articolo in rivista BELLINI, S., CARDINALI, M. G., GRANDI, B. (2016) Does Shopping Preparation Influence Consumer Buying Decisions?, International Business Research, Vol. 9, No. 10, ISSN 1913-9004 E-ISSN 1913-9012, Published by Canadian Centre of Science and Education |